Marketing the Mayo Clinic (Part 1 of 2)

(Part 1 of 2) Lee Aase, Manager of Syndication and Social Media for Mayo Clinic presents on October 26, 2009 at the e-Patient Connections Conference in Philadelphia.

- Power of word of mouth marketing
- Top 7 reasons patients choose Mayo Clinic
- Series of tactics from new media to social media
- Total cost of Mayo Clinic e-marketing = $0
- Social media pyramid (ie, right number of servings per day)
- The Mayo video that generated over 6 million views

SAVE THE DATES: e-Patient Connections 2010!
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The conference that generated all the buzz last year will return to the Philadelphia Hyatt Bellevue from September 27-29, 2010. Make sure to sign-up for all the updates at http://www.epatient2010.com.

Category:

Science & Technology

Tags:

• e-Patient
• ePatient
• Health 2.0
• ePharma
• e-Pharma
• marketing
• healthcare
• social media
• conference
• Kru Research
• health care
• Web 2.0
• empowered
• patient
• YouTube
• J&J
• Mayo Clinic