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Uploaded on Jul 22, 2010
In 2003 Ron Gonen started RecycleBank while still at Columbia Business School. The company enables municipalities to enroll their residents in a program that monitors and gives them credit for recycling. They can bank the points and then trade them in for goods and services. Ron's bottom line is that companies in the green space cannot rely or base their business plans on government subsidies. They need to have solid business plans.