Israeli start-up Innovid's technology allows live, interactive pictures of products to be embedded inside videos during post-production. VOiP pioneer Jeff Pulver, an angel investor, is a backer and the company has signed up top-tier video Web sites as customers. The co-founders spoke to Informilo at the March 29 Marker conference in Tel Aviv. At the conference Innovid was selected as one of three finalists in a competition for the most promising Israeli start-up of the year.
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