What Niche drinks gain traction in U.S. market?
Why would Coke Buy Full Throttle?
Coke launches Full Throttle into energy drink market
The Coca-Cola Co. has agreed to buy New York-based Glaceau, maker of Vitaminwater, for $4.1 billion in a move aimed at jump-starting sales in North America.
The world's largest beverage maker said the agreement to acquire privately held Energy Brands Inc., known as Glaceau, provides Coca-Cola with a strong platform to increase its portfolio of "active lifestyle" beverages.
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