LWT Advert Break - 2nd January 1982

This rare advert break was the last of that night, as the programme featured was the first episode of ever so controversal "O.T.T". As its about 11.34pm ITV seem to have only featured 2 adverts (the normal amount being 5). The first advert is a pre-"Follow The Bear" advert for Hoffmeister, the second being for the ever so amazing "Reader's Digest". I'm not too sure which region this comes from so it's just simply ITV.

Category:

Education

Tags:

• ITV
• Central
• Thames
• TSW
• STV
• Scottish
• Television
• Commercial
• Advert
• Break
• OTT
• O.T.T
• Chris
• Tarrant
• Hoffmeister
• Readers
• 1982

[Karepear]

Hofmeister: Slightly worrying male forcing female into submission on the sofa scenario that wouldn't sell lager these days one hopes!

[nedoflanders2]

I did happen to notice that Southern had their own break bumper.

From what I see on one my copies of  'Tiswas', the break bumper we see is on an ATV region broadcast from 1980.

[filmnet]

Well Southern, for example, used to use a "starburst". I am pretty sure that most regions didn't use a bumper at all. The LWT squares one was only before adverts on film, not those played from VT.

[nedoflanders2]

Surprised myslef about the Border region using that bumper.

I'll have to look around then for evidence.

[filmnet]

I don't know about the ones you mention (I would be surprised if Border used a Scottish flag motif). However I think you are wrong about the "all regions" comment. Unless someone can prove.

[nedoflanders2]

No, that break bumper was used by all ITV regions from the 1970's until ....1983?

I believe Scottish, Grampian and Border Television had a special one, which was shaped in the Scottish flag.

[filmnet]

"not too sure which region this comes from" - isn't that an LWT break bumper at the start of the break?

[nedoflanders2]

I must agree. By the late eighties they became rather desperate to hold an audience.

In the early eighties they were restricted from advertising more than two times every 2 hours by the IBA.

Prize awards also grew as the years went by - some viewers must have been drinking.

[marksoutof10]

For me, it got to the point where I was so sick of receiving junk mail from RD ("You could already have won £50,000! Reply now for a no-obligation audition of our latest book and see if you're the lucky one!") that I wrote a nice little letter to them, saying in no uncertain terms that they were pissing me off in a big way with their endless promises of wealth, and would they please stop sending me their garbage.

It did the trick!

[nedoflanders2]

Oh, yes, I'm sure I've got a couple more 'Reader's Digest' adverts from...around...1983-1986.

Next January I'll be uploading my archive collection from my Betamax tapes, so they will be included. I've also got an advert for the 'Daily Mirror' from 1985 with...MAXWELL!!!