ZDF - Off-Air Measures for FIFA World Cup

Get the ball in the square. FIFA World Cup in Germany and ZDF is there ahead of the game. We are developing an extensive fan concept and tailor-made off-air measures together with the television broadcaster.

In the context of the FIFA World Cup, ZDF presents itself as a friendly, approachable brand. With a comprehensive concept and tailor-made off-air measures every fan gets his moneys worth. The popular goal wall has been considered the trademark of the Aktuelles Sportstudio for over 40 years. It is the unrivalled highlight of the ZDF fan events during the World Cup, too. In a goal wall obstacle course, football enthusiasts can challenge each other in various disciplines. In the ZDF arena, 1,000 fans experience a taste of the atmosphere during the oncoming football spectacle. All activities are accompanied by communications measures such as megaposters, city lights, advertising columns and megaflags. More than half a million visitors come in contact with the ZDF brand and more than ever, ZDF - as the inventor of public viewing - proves its competence on all communication channels.

Category:

Entertainment

Tags:

• ZDF
• Off-AIR
• FIFA
• World
• Cup
• 2006
• publiv
• viewing