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Amygdala Manipulations

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Uploaded by on Jan 24, 2008

This is a clip from a 30 minute video installation, questioning the roles of the consumer and the consumed. This mash-up of extracted commercial emotion is sourced from prime-time TV commercial spots in the US, Japan and the UK. This work of art intends to question the theory of universal emotion, and the 'emotional brain' as the skeleton key to consumer preferences and market based decision-making.

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  • crazy.

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