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Why Americans don't drink coffee - Mat Shore - Innovation Speech

MatShoreInnovation MatShoreInnovation·18 videos
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Uploaded on Jan 16, 2012

"Why Americans don't drink coffee" - In this highly amusing 2 minute video, the entertaining innovation speaker Mat Shore sums up the difference between 'Universal insights' and 'Universal needs'. This is part of his speech which explains why insights, propositions and communication need to adapt and respond to cultural, geographic and context changes.

  • Category

    Education

  • License

    Standard YouTube License

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