NeuroMarketing - Jack Bush Talks to How it Works

In his recent presentation to the DFW Chapter of the American Marketing Association, Jack Bush, Alcon Pharmaceuticals talked to "NeuroMarketing" and how it worked for them in developing a TV commercial and other marketing communications.

Category:

People & Blogs

Tags:

• marketing
• advertising
• DTC advertising
• DFWAMA
• Dallas-Fort Worth
• American Marketing Association

[mw2nerd77]

thats my dad!

[midierror]

sick

[TrekBass]

@ottoi ottoi calls eye movements random?!!! random? Hardly. What about the subconscious pre-attentive selector mechanism that seeks information-rich areas in the visual field before the ballistic saccadic eye movements begin? LOL

[TrekBass]

ottoi calls eye movements random?!!! random? Hardly. What about the subconscious pre-attentive selector mechanism that seeks information-rich areas in the visual field before the ballistic saccadic eye movements begin? LOL

[bobbygnosis]

Creepiest thing I've seen all day.

[ottoi]

That was stupid.

What we where witnessing were saccadic movements, random eye movements.

You're not going to be able to locate and pinpoint an image so that an saccadic eye movement will fall upon it.

If you try to put an image up there so that it will be in center of eye saccadic movement, then the eye will respond with another saccadic movement and thus fall somewhere else.

[himrmoe]

u are an embarrassment to Jack Bushs everywhere