Rochester's public market has over 300 vendors on a beautiful day, today, something else is in the eye of the beholder.
The sun can be a little deceiving... it's 15 degrees outside with a strong windchill, it's a variable which has a direct impact on attendance.
Customers and vendors are the two most powerful forces at the public market, this is their game.
In a struggling economy the Public market is booming, customers are looking for the deal they know is there and the market depends on that perception, whether real or imagined.
The vendors along with their market have strong area competitors. Wegmans and Tops continue to dominate the world of produce. Although the cold tends to keep people away, the market does have one big linchpin working for it...
the authentic market experience keeps people coming back no matter the conditions, because the open air atmosphere is part of that experience.
Though a vendor can spend anywhere from 6 to 8 hours out in the cold there is one mantra they continually rely on to keep them going.
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