Just four years after Naveen Tewari founded InMobi, the Bangalore-based company has become the world's second-largest mobile advertising network after Google, delivering ads to 315 million mobile phone users in more than 140 countries. In this interview to India Knowledge@Wharton, Tewari discusses how starting InMobi in emerging markets in the East enabled the company to capture large market shares and facilitated its progress to the more developed markets of the West.
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