Can a "Green" Business Also be a Profitable One?

Complete video at: http://fora.tv/2008/02/20/How_to_Make_Money_and_Save_the_World

Stonyfield Farm CEO Gary Hirshberg argues that environmentally sustainable business practices can lead to financial benefits in the long run.

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Gary Hirshberg talks about Stirring It Up: How to Make Money and Save the World.

Hirshberg shares the secrets that helped his company, Stonyfield Farm, skyrocket to success. He argues that traditional business practices are counterproductive and have created many of the problems that threaten to make the world uninhabitable - Book Passage

Gary Hirshberg is CEO of Stonyfield Farm and author of Stirring it up: How to Make Money and Save the World.

Category:

News & Politics

Tags:

• green
• environment
• money
• profits
• ceo
• strategy
• investment
• investing
• eco
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• environmentally
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• earth
• costs
• foratv
• fora.tv
• fora
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[neotoy]

Should really be asking: can we afford not to go green?

[superfisto]

He needs to talk to the gov't and the military.

[new2tune]

Great message Gary! I enjoyed just this little bit and your company is a great model of what can happen when you run a business with a conscience. Would love to work for you1

[stonerhythms]

Does anyone know where I can find a podcast of his speech "Inventing the Future"?

[BrittPhillips]

For many times are tough. If you need to make some cash now here's how you can do it every time...

GuaranteedWayToMakeMoney [dot] com

[pegobuilders]

We need to reach a situation where companies & businessess regard environmental care as important as customer care

[PlanetThoughts]

Well, we agree. I am also speaking of government support for research, and probably some initial incentives to help things get going more quickly.

[lockdown260]

I believe it should eventually end as well. Just not by the gov. I know that green tech can succeed. There are instances like in cleaning supplies where the green products worked better than the non-green tech. This is what I would like to see across the board of green vs non- green tech. Which is why I DO think the gov should help fund the research.

[PlanetThoughts]

There were trolleys in the 1930s (I believe that was the decade) and those were carefully destroyed by an alliance of auto makers and oil companies. Perhaps it is mainstream industry that is pushing unneeded, poor-quality products with planned obselescence, or products that get burned up such as oil, so that they can continue to soak up our incomes. This should be ended by a clear-headed government.

[lockdown260]

Valid point. Though there are some who have genuine concerns about the cost and efficiency of such technology. Most just feel that environmentalists are just pushing deficient and costly products on others to forward their agenda. I wouldn't want a car that gets 100mpg but can't get up a steep hill b/c it has no horsepower. I'm not against green tech . I just think it should be thoroughly researched and tested b4 being put on the market.