Guerrilla marketing: Graffiti + Elderly
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Uploaded by NickdeKleijn on Jul 30, 2010
We made this movie for a assignment for school. We needed a project that we already did or working on and we needed to make a guerrilla marketing action for that. So we decided to make a sign with some graffiti on it that says "Graffiti is verleden tijd", translated it says "Graffiti is now part of the past" to get the attention of the people. The idea was to plant this sign in a park where a lot of elderly people would walk and to combine the sign with some empty cans of graffiti. However, we couldn't find any empty cans within the limited time span (2 weeks, together with other school work) and the elderly people wouldn't go outside at the time of shooting because it was still to cold (even at 24 degrees Celsius). So we decided to plant the sign inside a elderly house and to record that for the assignment.
The teacher was happy with the result and found it unfortunate that we couldn't work out our initial plan. He liked the original idea better but understood that we didn't had enough time to get this working. The end score was 7,5/10 but it was rounded out to 8/10.
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