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TED演講圖解系列 什麼是消費者真正想要的

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Uploaded by on Oct 8, 2009

這是在TED(www.ted.com)一篇有關於體驗經濟的演講 - 什麼是消費者真正想要的(What do consumers really want)的知識創新圖解,幫助讀者快速吸收國外新知。

消費者希望他們所買的商品能夠感受到「真實感」,但是因為「大量客製化」讓販賣真實感變成很困難,因為已經不存在「真實」(Authentic)這種事。講者提到一些「體­驗」(Experiences),雖然可能是人造的,但是卻可以賺大錢。

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