Car Dealers leverage Two-Way Text Messaging in Service Departments with AutoReady

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Uploaded by on Sep 29, 2011

Simplicity returns to the Service Department of Car Dealers; Two-Way Text Messaging and Intelligent Call Routing gives another edge to Early Adopters.

A recent study conducted by the Pew Research Center's Internet & American Life Project shows that 73% of adults prefer text messages to phone calls. Automotive service departments are finding that AutoReady improves communication with their customers, saves time, maintains privacy, and strengthens their customer relationships and loyalty.

"After a customer drops their car off, our service advisers can shoot them a text message in seconds letting them know we've completed our analysis, completed their estimate, or that their car is getting a complementary wash," says Parts and Service Director, Sterling Edmonston at Acura of Baton Rouge. "Our service advisers don't have to give out or use their personal mobile phone, which helps separate the personal from business communication, as well."

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