Google's Matt Cutts on Site Speed and the Caffeine Update

At PubCon in Las Vegas, Matt Cutts updates us on some recent developments at Google. He talks a bit about the impending arrival of the 'Caffeine' upgrade and touches on a new emphasis on site speed as a ranking factor. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010.

A number of people within Google consider speed to be very important to the web, as such we will likely see load speed take on increasing importance as a ranking factor.

According to Cutts, speed hasnt played a role in rankings in the past but apparently they will in the future. Watch the video for more details about Caffeine and Googles resources for helping webmasters improve site speed.

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[crockettburnett]

When Curious George grew up, he became Matt Cutts.

[anuslee]

WOW!! new google?

[Ben Goodsell]

So much bald-ness... I like how Cutts didn't mention anything about Y-Slow.