EN#53 - Get To Know Us First Gay Ad Campaign #2.mov

Gettoknowusfirst debuted these ads during Barak Obama's presidential inauguration on January 20, 2009 and followed with some very significant airtimes, including during the Super Bowl, the Oscars, the BET Awards and primetime family viewing slots, such as Extreme Makeover, Home Edition and a wide range of the highest-rating daytime slots such as Good Morning America, The View, the Oprah Winfrey Show and daytime soap operas. We also put a large quantity of spots on Spanish language stations across the state, leveraging our viewing audience by targeting soccer playoffs and telenovelas (soaps).


We aired exclusively in California (all 58 counties), our target in the wake of the passage of Proposition 8, which eliminated marriage equality for gays and lesbians. We focused our ad buy (approx. $50,000 in cash) during January and February 2009. Because our spots were banned by some networks during the highest profile broadcasts, we were able to leverage the cash outlay to over $500,000 in ad buys. Many of those stations granted us free and reduced spots as part of their apology.


These ads have now cycled into the Public Service Announcement (PSA) rotation in many media markets across the state and continue to air. They will contiunue as long as those station managers decide to retain them in their line-up. We have cultivated many positive relationships across the state and feel confident this campaign will live on as long as the debate and legislative/judicial wars continue.

Category:

People & Blogs

Tags:

• lgbt
• gay
• commercial
• anti
• homophobia

[Mathew9648]

Oh my god i totally want three kids. :)

[LOVELN70]

absolutely love this ad!!