Starbucks Changes Music-Selling Strategy

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Uploaded by on Aug 16, 2008

NEW YORK (YouTube.com/AdAge) -- With last week's departure of its entertainment president, Ken Lombard, the Starbucks is shifting focus from selling music CDs to encouraging its patrons to download music from the Web. After hitting it big with the Ray Charles album, "Genius Loves Company," the coffee chain's Hear Music division never matched its initial success. In other news in this 3 Minute Ad Age report, Under Armour dashes ahead of Nike in the race to sell cross trainers and the online ad industry dodges the economic downturn.

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