Rishad Tobaccowalla
"There's too much math and metrics in the world"
1. Brands must stop being lazy
2. Brands need to make better products, utility, services
3. We need to reinvent the approach & organization
4. Fire a few Fat Cats
5. Hire hungry wolves
6. People want God-like power
7. Bring Partner back
8. Creativity matters more
9. Be Fearless. You don't know where the line is until you cross it.
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