Positioning | Campaigns '08: Brands, Messages, Marketing Lessons

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Uploaded by on Nov 1, 2008

If the Candidates are brands, how well are they positioned in the marketplace? David Berkowitz (360i, marketersstudio.com), Christina Kerley ("CK") (ck-blog.com), Alan Wolk (www.toadstoolblog.com), and Michael Leis (trellist.com, @mleis) talk about the Obama and McCain campaigns' positioning as brands as we enter the 2008 presidential election.

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  • I wish there were more round table discussions like this on topics OTHER than politics...

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