Boosting wine-making in Europe

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Uploaded by on Jun 15, 2007

Boosting wine-making in Europe
Complex quality labeling and branding are hampering the competitiveness of Europe's wine sector. The European Commission hopes to remedy this through reform, ensuring that the wine market remains on a firm footing. Agriculture Commissioner Mariann Fischer Boel explains: "We spend far too much of our budget dispensing of surpluses [...] We should spend the money trying to improve the quality of wine to win new markets all over the world."
Download: http://ec.europa.eu/avservices/video/video_prod_en.cfm?type=detail&prodid...

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  • If they make good wines, then people will pay big money for it. Don't need the government to interfere.

  • Why do you think there's no demand for wine? It just has to be good wine. There's a lot of terrible wine produced under the current subsidy system. If they set up systems to improve quality, what's wrong with that?

  • Guess the French wine farmers rioting had nothing to do with this further subsidization of a luxury product that there is just no market for.

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