Holiday Inn

Challenge: Holiday Inn required a series of 5-15 second 'sponsor's idents' to interleave advertisements during commercial breaks, creating the sense of fun and expectation that goes with every journey away from home.

Response: Kemistry developed an animated solution with seven 'bites' --
each piece using sinuous lines to illustrate the story, transforming from pulse beats to winding road, from roadside scenery to symbols of hospitality, ending as part of the Holiday Inn logo.

Success: The graphic work, accompanied by light-hearted voiceovers, communicated a real sense of feeling and warmth. It enabled Holiday Inn
to present its proposition in a wholly appropriate way, despite the challenges
of the available space.

Kemistry:
Founded in 1997, Kemistry has grown to be the largest and most successful independent broadcast design and branding agency in Europe, creating communication strategies for leading companies worldwide.

Market dynamics, including changing audience behaviour, increased competition and
media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely strategic design solutions.




Our success is based on understanding our clients' communication objectives and providing clear brand strategies and compelling design ideas which give tangible results.

We have developed strong on and off-screen visual brand identities for clients including CNN International, BBC, ITV, Channel 4, Five, FilmFour, National Geographic, Discovery Networks, as well as NRK (Norway), TV4 (Sweden), MTV3 (Finland) and NOKIA.

Our approach has garnered over fifty international awards including Promax & BDA Europe, BDA USA, D&AD Annual and Norwegian Design Council awards.

Category:

Film & Animation

Tags:

• Holiday
• Inn
• kemistry
• sponsorship
• ident
• brand
• design
• branding
• TV