White Roofs

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A mini documentary about The White Roof Project which is a nonprofit organization dedicated to curbing climate change through a simple solution.
Video by-
Matt Dunne
Justin Baez
Eric Abram
Adam Matos
Andrew Sclafani

• Category

  Nonprofits & Activism

[mishma16]

Heres the idea.. white color, like lots of glacier ice and ice at the poles, reflects energy back into space, rather than be absorbed by the land and oceans at heat energy. That regulates the temperature of the earth. . Same thing on a small scale in the city. White roofs reflect energy off the roof, instead of being absorbed as heat. Less ac energy needed, city's overall temperature is cooler. Inexpensive and proven.The idea is actually used in Peru to stop melting of mountain glaciers.

[RedSquares12]

Graffiti artists are going to love this.

[james weir]

The sunlight that bounces off white roofs doesn’t all fly out into space. A lot of it is absorbed by particles of soot and other dark-colored pollutants that float around in the atmosphere. The particles heat up and the net result is a warmer atmosphere. Your house might be cooler, but it would be at the expense of a warmer atmosphere

[AttumnKevin]

and all that paint is environmentally friendly. BULLSHIT

and that paint only needs to be applied once. BULLSHIT

[Hopefulfilment]

This is not a stupid idea. The link is to a paper on energy conservation and increased reflection of sun light in California. All major cities are several degrees hotter than their surroundings. California alone is calculated to have 4 000 000 000 m2 of roof area, or about 1% of total area of the state. Of course this is not a solution to climate change, there is never gonna be one... there has to be many.

coolcolors.lbl (dot) gov/assets/docs/Papers/Califor­niaIsCooling06-2008-08-21_fina­l_.pdf

[GrillKing305]

They use zero-VOC paints

[Thore Hardviksen]

WHAT FUCKIN BULLSHIT I HaTE YOU SO MUCH RIGHT NOW

[archebus]

Well thank-you for clarifying.

All the best.

[bobbykinglive]

make roads white

[MrImstig]

FUCK YOU I KNOW BEST 

[Xello998]

Someone here is talking about things they know nothing about. Thanks for your retort, it was insightful and detailed.

[PowerTheQwerty]

i thought something similar! the ice caps are melting...i thought that massive plastic white sheets could maybe replace alot of the ice reflecting the suns heat and cooling the earth. Obviously the logistics would have to be worked out as it could be dangerous to wildlife but....my thought