Bridal retailer Priscilla of Boston just opened the doors to its new Santana Row store. This grand opening marks the first West Coast Priscilla of Boston salon to implement HP TouchSmart PCs. This means that local Silicon Valley/San Francisco Bay Area brides can benefit from shopping in the technology hub, and be some of the first to try out this new innovative and interactive in-store experience.
Priscilla of Boston is putting TouchSmart PCs in the store dressing rooms. The PC has a touch application where you can enter criteria to choose a bridal or bridesmaid gown. For example, you can easily sort dress selections by silhouette, price and collection. Bridal party fashions can be viewed in every available color to reveal each gowns perfect complement. You can even look at a video of a runway model in a specific dress so that you can see how the fabric flows. You can scroll through the choices with a touch of your finger and pick the dresses that you want the salesperson to bring to you to try on. Its really cool and a definite time saver.
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