Attentio Brand Maps US Presidential Elections

Mapping brands in social media over time compared to themes that define them. This can be done across twitter, blogs, news and forums and is patent pending Attentio technology. It recently won best demo award at the ICWSM. It helps brands to protect their reputation and see if campaigns are working (is the message getting across). Companies can also use them to plan how they will communicate in the future, what search keywords to focus on and understand consumer sentiment.

Category:

Science & Technology

Tags:

• Social media analytics
• blog monitoring
• brand monitoring
• reputation monitoring