Winner Airport Parking Radio "Love to Fly; Hate to Park"
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Uploaded by phillykillerspots on Feb 28, 2011
Frank Cerami of Cerami Creative Strategies wrote and produced this radio spot for Winner Airport Parking. Winner's campaign has been running since 2007 in the Philadelphia market. Visits to their website increase dramatically during the time when these spots air. Winner has increased market share every year since this campaign began.
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A definite "Winner" of a spot, heard on KYW-1060. You go from the Philly-accented woman saying "that's 20 bucks a day" to the troubles with shuttle buses to the advantages of Winner.
What crowns the commercial is the lady who sings "dot-net!" in an operatic voice to accentuate the difference between Winner's website and the usual "dot-com" addresses that one normally finds.
(No, she can't replace Kate Smith & Lauren Hart!)
AshburnStadium 8 months ago