1956 6 of 6 Mister Thorne - Born to Trade-in Your Car!

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Trader Thorne (1956)
Sponsor: Ford Motor Company
Producer: Wilding Picture Productions
Director: Jack Tilles.
Writer: George Wilcock.
Camera: John Niklasch.
Sound: Raymond Esh.
Art Director: Edward Jewell.
Editor: Foster Travis.
With Hugh Beaumont (Joe Thorne), Glen Denning (Herb Potter), Frances Helm (Charlotte), Ed Prentiss (Mr. Fuller), Barry Hopkins (Mr. Thaler), Art Van Harvey (Mr. Armstrong), and Hope Summers (Mrs. Armstrong).

Auto dealer sales film explaining why trade-ins are necessary: because almost all customers already have cars.
Hugh Beaumont (of "Leave it to Beaver") is the greatest Ford salesman of all time, spending every minute of the day pursuing sales. Driving around town looking for leads, approaching people on the street, even looking up license plate numbers and calling them. In the showroom, he's a shark, playing the high-low game to perfection, and tricking the rubes into buying extras they don't need.
Here, he teaches a new salesman (and by extension, those watching this film) the tricks of the trade.
Part 6 of 6.

Editing by ROMANO-ARCHIVES.

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Category:

Film & Animation

Tags:

• Car-Culture
• US-Cars
• Automobile-History
• Vintage-Ads
• Ford