How to Build a Business Case for Social Media
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Uploaded by salesforce on May 28, 2011
This video will provide you with a proven technique for showing your executives how social media can lower your company's customer service costs AND improve other areas of business.
Join Dr. Natalie Petouhoff for a 3-part mini series designed to help you prove how social media can affect the bottom line today - and how customer service can contribute to the social media strategy that sets up your company for success in the future.
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A very effective way of presenting information - engages a lot of the senses (and makes sense). Beautiful drawing, clear presentation. With ROI the "F" word of social media (or, is that Facebook?), this topic should be on the mind of every CEO and all who work for the organization. I notice even governments are taking notice.
jazzflutist 5 months ago
Very nice -- beautiful drawings, too! It seems very pat. The actual message is, "Pay attention to your customers." Then the point of this video is, "To listen to your customers, monitor the social networks." Sure, but social networks have a bias, just like other forms of media -- the social media can be dominated by vocal/social outliers, not necessarily a cross-section of the customer base. YT comments, for example, may be designed to promote the commenter at the expense of the product.
jasonhtv 7 months ago
Love your service, It's fun and I enjoy it. Keep up the good work. My only problem is I uploaded a video today and it's not showing under the tagline. Thanks for your help.
cepslvr 7 months ago
Thank you for sharing this.
jjpyae 8 months ago
THis is an excellent video that explains how social media can be used to increase sales and decrease cost! Very Clear!
leslaur 9 months ago