RecruitFest 2010 - Which Brand Matters More - Part 1

Our double header session on branding gets underway with a debate that might join Lincoln vs. Douglas, Kennedy vs. Nixon or HR Specialist vs. HR Generalist in the annals of history: employment brand vs. personal brand. Winning the war on talent means choosing sides, and that's why we've got two top branding experts to discuss which brand recruiting professionals should focus their time and resources on developing. John Nykolaiszyn, who's led employer branding efforts for organizations like Burger King and Florida International University, will demonstrate once and for all that a recruiter's only as strong as the brand they represent.

Sarah White, better known as "I'm So Sarah" and personal branding expert, will try to prove him wrong by showing the power of a personal brand transcends even a clear, well developed employer brand when it comes to engaging and acquiring top talent. Personal and employer brands might be able to coexist, but not in this lively debate! Join the conversation and tell us your opinion: who's right and who's wrong? Which side are you on? Either way, one thing is clear: when it comes to recruiting, brand matters.

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