Neil Hair and the YPO Social Networking Workshop March 4th Promo

Society has been greatly impacted by advances in social networking technologies that have
enabled and supported ones ability to connect, engage and compete. Despite the promise of
social media and the rapid deployment of these tools many businesses and individuals are
struggling to make sense of these phenomena. How do I use Twitter? Why should I be on
LinkedIn and how do I make money from my participation? Isnt Facebook for kids? Can I really
benefit from a YouTube campaign for my business? How do I crowdsource? Why Geo tag my
pictures? How do I access global experts and develop relationships with them? Do I really need
a SecondLife?
This hands-on workshop was designed to answer these questions and more. In partnership, the
YPO will pitch state of the art technology of Rochester Institute of Technologys Center for
Innovation, with bleeding edge knowledge of social media strategy from one of its most dynamic
and engaging speakers Professor Neil Hair of the Saunders College of Business. The session
is aimed at all levels; providing a introductory overview of social media channels; the
intermediate of designing personal and corporate social media strategy; and the advanced by
exploring the metrics, resources and caveats of some of the worlds top social media users.
Participants can expect to leave the session with a better understanding of the options, the
business models of social media, and a plan of action for managing personal identity as well as
corporate identity in this new world of web 3.0.

Category:

Education

Tags:

• YPO