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Using Predictive Analytics to Drive Game Personalization | Chris WRIGHT

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Published on Mar 11, 2012

How far should analytics go to create individual gaming experiences? Analytics is much more than data collection and dashboards. Predictive modeling enables behavioral segmentation which is actionable not only through marketing but also game design. Analytics opens up a huge opportunity to build personal game experiences that are based on how the player plays the game. Do players want games that adapt and predict how they will play, and is this creating a gaming big brother?

Delivered at Casual Connect Europe, February 2012

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