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Using blogs in a public relations' crisis

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Uploaded by on Mar 9, 2009

Wells Fargo recently faced a PR dust up and turned to its blog to quickly respond Read more at:http://vator.tv/news/show/2009-03-04-using-blogs-in-a-public-relations-crisis

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  • A well-established blog can prove to be an important channel to responding to crisis situations and putting forth your side of the story to the audience already accessing your blog ASAP before it spreads like a wildfire. Such efforts will help the organization in handling the crisis communication well.

  • The definition of Public Relations is:

    The management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans, executes, and evaluates a program of action to earn public understanding and acceptance.

  • The definition of Public Relations is: The management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans, executes, and evaluates a program of action to earn public understanding and acceptance.

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