Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

http://www.mediaed.org

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).

Category:

News & Politics

Tags:

• MEF
• Media
• Education
• Literacy
• Critical
• Mass
• Industry
• Educational
• Sut
• Jhally
• Drugs
• Pharmaceuticals
• Commercialism
• Ads

[Lathox]

It's not supposed to work that way. You go to your doctor when you have symptoms. Then your doctor tells you if you need anything or not. You don't go to your doctor saying "Hey can I have this drug?". It's stupid.

[TheNaturalWoman]

When many think of drug dealers, they think of shadowy characters in alleys and ghettoes. Big Pharma (collectively) is the real drug dealers, receiving billions in bottom-line profits on a quarterly basis...and they are doing it legally.

[ryandward]

@anarkimyst You are just as bad, if not worse than Big Pharma. That stuff you are pushing is corrosive and ineffective, and the FDA has told you to stop.

[anarkimyst]

@LucaBlightBadass Stick with your diet dipshit, i'll take regular food, thanks.

[anarkimyst]

@MegstarTerrell I'm sure they did.

How about this - look up Cansema. One of our chemo patients decided to forgo chemo with at least a 95% success rate for his type of melanoma. He was not metastatic at the time and didn't like the idea of unnatural drugs being put in him... which is absurd since we get most drugs from nature in the first place. He chose cansema and tried it for a few months. He's now metastatic and has a 2 year life expectancy of close to 10% or as he said "stupid &dead".

[LucaBlightBadass]

@anarkimyst Thats cause of diet dipshit!!!

[MegstarTerrell]

@anarkimyst people use to live up to 900 years old

[uprooting]

Pfizer is pretty cool actually, I've always loved xanax

[electroboyla]

You must watch ABILIFY KILLS on YouTube!

[gabby6488]

This is so scary. The fact that there are people out there that implant false thoughts in our heads and are then capitalizing on our fears repulses me. This is the land of the free when you realize they aren't referring so much to us the people but to corporations (they are people too!!). Im also looking forward to this other documentary called Programming the Nation, thats all about the media & government controlling us via subliminal messages... ughh.

bit. ly/oAHYGd

[electroboyla]

ASK YOUR DCCTOR. . .

Watch ABILIFY KILLS on YouTube now and save your life, the life of a family member or friend and then send to the same doctor who will write you the prescription because he's PAID to write it!