MasterCard Japan Fashion Week MobiActions IVVR Promotion

MasterCard's sponsorship of Japan Fashion Week's "3GTV Japan" has been the first to use the latest branded interactive mobile video service - MobiActions. In a tie-up between Activate, KK, a Japan based advertising agency and McCann Erickson International, Sairis Group delivered an integrated Urban Marketing Australia MobiActions campaign for Japan Fashion Week providing unique and compelling media access to live and archived video contents as well as a real-time videoblog for visitors. MobiActions is available in Japan and Australia.

Category:

Film & Animation

Tags:

• Urban
• Marketing
• IVVR
• MobiActions
• Sairis
• Group
• MasterCard
• Japan
• Fashion
• Activate
• McCann
• Erickson
• Radvision
• Nokia