7-ELEVEN SLURPEE "BYO CUP DAY"

As competing cold drinks began to chip away at Slurpee's market share, 7-Eleven needed to orchestrate a big act to remind people that there's only one Slurpee. Slurpees have always been about the personalization of flavor and color, so why not allow people to bring their own cup for one day of the year? On Bring-Your-Own-Cup Day, people showed up with boots, briefcases, teakettles, water coolers, and much, much more; they all left with their receptacles brimming over with delicious, cold Slurpee drinks. The spike in sales and the quirky appeal of the promotion resulted in the largest single day Slurpee sales in 7-Eleven's history, anywhere in the world.

Category:

Entertainment

Tags:

• 7-Eleven
• slurpee
• BYO
• Leo
• Burnett
• Melbourne