GoMODEL - New Show: "The Janice Dickinson Modeling Agency" - www.gogorillamedia.com
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Uploaded by gogorillamediadotcom on Aug 28, 2008
The objective of this campaign was to promote the premier of Oxygen Network's new show: "The Janice Dickinson Modeling Agency". The promotion involved attractive female GoMODELS handing out Janice Dickinson business cards, as if they were recruiting models for the new Modeling Agency. Phone numbers on the branded storefront and the business cards lead callers to a voice mail further promoting the show. The highest call rates were experienced on the days of the promotions but also on the days immediately following the promotion.
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