Differing/Deferral: A new artistic shifting

Signs of difference are no longer present in anything belonging to the present - town planning, fashion, tools, furniture, medias, everyday life environments (dwellings, offices, parks, entertainment places, discos, airports, highways, clearance spaces, train stations, cars, mobiles, computers, and so on).

This unbroken levelling and this continuous world homologation have impoverished the universe of signs.

Difference, being in crisis, turns to more and more paroxysmal affirmations of identity, clinging to signs, more or less obsolete, which belong to the past (traditions, roots, ethnic groups, linguistic origins, religions, etc.), stubbornly using them to mark differences in order to defend identities that have been erased by homologation.

The signs of difference are clearly destructive - their utmost expression is war.

It is tremendously important, vitally important, to give life to new different signs in order to set them against both the spreading of homologation and the dead signs of illusory differences.

The artist, more than anybody else, is the one whose task is to create signs that differ; they have to differ, above all, from what is functional either to the market homologation or to the global communication. Signs are, in this sense, able to defer, to refer beyond the present, continuously enriching and renewing both art and life.

Category:

Entertainment

Tags:

• art
• differimentismo
• differing
• deferral
• signs
• icon
• text