Mobile SMS Marketing Case Studies - MI&DS 2011

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Uploaded by on Apr 27, 2011

Moderator: Carrie Chitsey - CEO • 3 Seventy/TXT4CRM
Panelists: Merrell Wreden - VP Marketing • AMF Bowling Centers, Inc., and Jaime Kane - Messaging Product Manager • DMX

Mobile is trending in a big way. And, as marketers begin to allocate bigger budgets to this channel, mistakes can be costly. Explore what's working and what's not in the world of SMS and mobile web engagement. Learn how to effectively integrate SMS and mobile web into your marketing mix and with social media initiatives. Carrie will share case studies from clients AMF Bowling and partner DMX. See what's working for them, what obstacles they encountered, and what's on their mobile marketing roadmap.

www.quantumdigital.com

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  • GREAT Content! I'm pretty sure Carrie Chitsey is the mobile marketing guru of ALL time. Thank you.

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