Rula Lenska and Alberto VO5

Rula Lenska (born 30 September 1947) is a UK-born actress of Polish extraction. Best known for her work in the United Kingdom, she is remembered in the United States for a television advert that presented her as a celebrity, even though she was not widely known in the USA at the time the advert was produced.

In the late 1970s and early 1980s, she became famous in the United States and Canada as well for her Alberto VO5 hair products commercials that began with a closeup of her stating, "I'm Rula Lenska." People assumed this was a product endorsement by a celebrity whose name the advertisers expected them to know, but it later was revealed that this was a marketing ploy. It worked, and thus in the United States she became famous for pretending to be famous. Most people in the U.S. were unaware that she had an acting career in the United Kingdom, and believed she was just a model.

At any rate, the "discovery" that she was not that prominent in the United States led to Alberto-Culver's eventual decision not to renew its contract with her, bringing an end to her commercial "starring roles."

Category:

Entertainment

Tags:

• commercial
• 70's
• hair
• rula
• lenska
• alberto
• VO5

[rigeuer]

Is she Rula of the Brits or Rula of the Poles?

[crockettfinder]

i swear it's a bloke....

[rehetbutler]

beautifull woman, with the voice of a tuba.