Published on May 24, 2013
In this last NBA Finals 2013 commercial, Forever Kobe, we are mesmerized by Lakers megastar Kobe Bryant's incredible slam dunk in the 2002 Finals against the Nets. Kobe remains suspended in air, which triggers a number of iconic pop-culture moments transcending in various way - from street art to a video game avatar, to a wedding cake topper, representing the impact the NBA Finals has on the world. We arrive back to the arena to find Kobe still suspended in his heroic moment symbolizing, "Forever is BIG."
Music by multi-Grammy Award winning hip-hop artist Mos Def, "Life in Marvelous Times."
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The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages, as well as rosters that currently feature 85 international players from 36 countries and territories. For the 2012-13 season, each of the league's 30 teams will play 82 regular-season games, followed by a postseason for those that qualify.
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