Making the commercials - Alzheimer's Society TV ad

http://www.alzheimers.org.uk

In 'Making the commercials' we hear from Rachael, Carole, Bill and Peter all of whom live with dementia and feature in the Living Well campaign, Director General of Social Care David Behan, Linda Seaward of Alzheimer's Society, Chairman of advertising agency DLKW Greg Delaney, as well as art director Jackie Steers and copywriter Ira Joseph. Their revealing interviews consider the background to the campaign, the creative ideas behind the shoot, and the excitement of being on set.

The 'Living Well' campaign features real people with dementia who declare 'I have dementia I also have a life'. The advertisements are designed to increase public awareness about the condition and to outline simple things everyone can do to help people live well with dementia.




According to new research one in three people are uncomfortable around people with dementia.

The full results of the MORI poll were announced by Care Services Minister Phil Hope as he launched a new NHS dementia awareness campaign.

For more information about the campaign, please go to http://www.alzheimers.org.uk/understandingdementia or http://www.nhs.uk/dementia

There are more than 750,000 people in the UK affected by dementia with numbers set to rise to 1 million by 2021. More than half of these have Alzheimer's disease.

Alzheimer's Society is the UK's leading care and research charity for people with dementia and those who care for them.

Support the fight against dementia. Visit us at http://www.alzheimers.org.uk

Category:

Nonprofits & Activism

Tags:

• Alzheimer's
• Society
• dementia
• disease
• age
• aging
• adverts
• department of health
• nhs
• social care
• commercials
• advertising