Interview with Jim Farley (CMO Ford) about Social Media

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Uploaded by on Sep 30, 2010

Jim Farley about the activities of Ford in the Social Media arena, the learnings, the benefits, the areas communicating with the customer, the future and the change process. Recorded at the Paris Motor Show 2010, Sept 30th. Jim Farley is the Group Vice President, Global Marketing, Sales and Service at Ford. http://media.ford.com/article_display.cfm?article_id=26998

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