Copywriting Tips For Beginners - #3 Post Scripts

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After the headline, post scripts are the most read part of the sales letter. Tests show readers are attracted by the headline and then most immediately scroll down to the bottom and read the post scripts, before starting to read the letter from the top.

So always have at least two post scripts. One summing up the offer and restating the guarantee and another, stressing how the reader will miss out if they don't act right away.

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