How Content Can Fuel Your Business & White Paper Best Practices - Inbound Now #25

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Uploaded by on Sep 26, 2011

Michael Stelzner joins us for another exciting episode of Inbound Now, HubSpotapos;s social media and inbound marketing podcast! Michael is the founder of SocialMediaExaminer.com, author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged, the popular Social Media Marketing Industry Report, and the man behind large summits, such as the Social Media Success Summit. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/16775/How-Content-Can-Fuel-Your-R...

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  • Mike explains the 'secret sauce' very well... and how to have experts "on your side". Firestarters... I like the name.

    Some good tips on visualizing buyer persona, vision statements and a summary of Mike's book, 'Launch'. I liked the rocket ship and fuel metaphors ;-)

  • This was a nice interview. Cool beans.

  • Great job Michael. A very informative interview . . . I really enjoyed it.

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