Aamir Ahmad launched dwell in November 2003 as a multi-channel furniture company (mail order catalogue, online presence and a small store in South London). Today dwell has grown into a leading multi-channel retailer with a significant online presence and seven stores throughout the UK with a turnover of over £25m. Aamir was
previously the founder and CEO of the furniture mail order company, Ocean, which he was forced to sell at a knockdown price.
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Video: Matt Casswell
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