Guerilla Video Projection + Street Marketing in New York City for Chandelier Creative

Chandelier Creative, the premier fashion advertising and marketing agency, enlisted ALT TERRAIN to implement a beautifully conceived Mobile Pop-up Art Installation and Guerilla Video Projection initiative for the launch of Givenchy Cosmetics Phenom' Eyes Mascara in New York City.

Recognizing the relationship between art, fashion, and cosmetics, Chandelier Creative commissioned Ian Wright to create an amazing art piece out of thousands of Phenom' Eyes Mascara brushes and Jacques Levet to develop an inspired video.

Both the Phenom' Eyes Mascara brush installation piece and art video were showcased inside the Mobile Showcase billboard deployed outside Sephora retail stores in New York City. Additionally, the Ian Wright video art piece was
projected throughout New York City.

ALT TERRAIN helps agencies implement successful guerilla marketing, wild posting, street team, mobile vehicle, guerilla video projection, pop-up marketing, street mural, alternative outdoor advertising initiatives that uniquely connect with people, ignite word-of-mouth, and are embraced by popular culture.

Category:

Entertainment

Tags:

• guerilla video projection
• guerrilla marketing
• building projections
• New York City
• outdoor advertising
• Givenchy advertising marketing
• projections
• 3d
• mapping
• fashion
• week
• advertising
• marketing
• outdoor
• nyc
• ny
• cosmetics
• product
• launch