Blue Hue DSU 2010/11 Admissions Marketing Campaign Review

Blue Hue takes great pride in our ability to provide higher education institutions with smart, effective admissions marketing solutions. Blue Hue was awarded "agency of choice" for Dakota State University's 2010-11 marketing and communications program. Blue Hue developed an engaging print and digital marketing campaign that used bright colors, beautiful photography, and the creative use of technology — including personalized URL's (PURLs) — to tell the DSU story and pique the attention and interests of high school seniors nationwide.

The final DSU numbers are in for the 2010-11 campaign — DSU freshman inquiries increased almost 16%, applicants were up, accepted students were up and the school reported another record enrollment for Fall 2011. Blue Hue is working with DSU to create an even greater initiative for 2011-2012.

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Education

Tags:

• Blue
• Hue
• college
• university
• admissions
• marketing
• campaign
• enrollment