Uploaded on Feb 6, 2011
Please do not reupload this video to your own channel.
"eyewateringly violent yet highly enjoyable epic of destruction" - Promo News 2011
Winner of Best Music video at the Renderyard film Festival 2011
Shortlisted for "Best Music Video" at the Rushes Soho Shorts Festival"
Played on Scuzz for around 8 months (roughly)
Track -- Mishkin -- "A Good Day To Die"
Album -- Row away from the rocks
Director, Editor & VFX -- Ben Daure
Illustrator & Collaborative Director -- Tom Box http://www.behance.net/tombox
Production Company -- Grape Productions
Ben Davy | Vocals, Synth & Programming
Jimmy MacGregor | Guitar
Ali Epstein | Guitar & Vocals
Dave 'Longman' Jackson | Bass
Bradie Nixon | Drums
A Butter God is commanding the grim reaper (Craig) to carry out his sick and twisted deeds because of a rough history between Butter God and Mr Toast. Grim unwillingly carries out his orders until eventually he snaps and decided to rid the city of the filthy cretins that dwell within it
This video was created by just 2 people, Ben Daure & Tom Box within After Effects and Photoshop over 8 solid months
Yep... it took 8 long months to create this video, and not 8 months on and off. 8 months of working a regular 9-5 job then coming home and working until 1 in the morning virtually every night and all through the weekend.
What started out as a simple idea quickly turned into the single most colossal project we had ever taken on. Many of the shots were scaled up and up during the original draft and for the majority we had absolutely no idea how to achieve the look we wanted, it was only through completing the first half of the animation that we realised how to achieve what we didn't think was possible.
About half way through I had to switch to a more powerful computer (when the 3d stuff starts to crop in) as one of the shots was going to take 3 days to render, then a later shot was going to take 10 DAYS!!!. This is because the whole thing was build within after effects, which probably wasn't really meant for this type for video. So when 900 stupidly high resolution 3d buildings are in 1 scene before the actual build... everything tends to die a bit.
The video was completed on the 24th of December 2010 at 19:00 and then finalised on the 4th of January 2011
For anyone interested in the how we made it:
First I came up with the idea for the video, went through the track and separated it into a rough text edit describing the layout of the shot and exactly how long it was
The it gets storyboarded (Badly because I can't draw AT ALL) and sent to Box for AMAZIFYING (yep....real word)
Box then try's..... and try's to decipher what is actually going on in the storyboard before drawing it in Photoshop whilst separating each layer so that it is prepared for animating
I then squirt the Photoshop file into After Effects where it is timed, built and animated (which sounds a lot easier than it actually is, especially within the 3D shots)