Guinness: Arthurs Day Celebrations

http://www.bizgrowthnews.com Exclusive content about the celebrations of one of the worlds most popular global brands. On 24th September Guinness will be celebrating the 250th anniversary of Arthur Guinness signing the 9,000 year lease for St James Gate Brewery, Dublin, Ireland - known the world over as the home of Guinness.

In this conversation Krishna De speaks with Grainne Wafer the Head of Guinness Marketing in Ireland and they discuss the background to the celebrations, the complexity of managing an event that will be taking place across the globe with live events, measuring the effectiveness of such a programme and the experiences of Guinness in using social media as part of their marketing and communications programme.

More details about the programme can be found at http://www.bizgrowthnews.com

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• Guinness
• Arthurs-Day-Celebration
• Grainne-Wafer
• Krishna-De
• marketing-effectiveness
• social-media