The Apprentice UK Series 7 - Episode 07 - Part 2 of 6

The Apprentice Season 7 playlist;
http://www.youtube.com/playlist?list=PLC5068069F78DB0ED

The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers.

Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience.

As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy. Spot research on the street sends signals that the lads' mag may be off-course, but the magazine editor continues to push the boundaries.

At the pitches, one team doesn't know what it's selling, while both teams fail to negotiate until it is almost too late. In the boardroom the final ad sales surprise Lord Sugar, leaving the losing team bickering in a blame game. But when the final page is turned, the end words are: "You're fired!".

http://www.bbc.co.uk/apprentice/
http://www.bbc.co.uk/iplayer/episode/b0120z17/The_Apprentice_Series_7_Freemiu...

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[kulanusornsatit]

lmao .... Nick's face is priceless when Suzie says "for the old looking young hearted"

[TJ347]

Hip Replacement? Ultimate fail. Under no circumstances would a mag with that name be a success.

[123waheed1234]

5:41 how do you blow your load.... love melody.

[jasim091]

too painful to watch , hip replacement ?!

[ruanpingshan]

What does "blow your load" mean?

[TSAFrightenedG]

@pepa007 absolutely. and it makes me wonder if this show's actually scripted.

[bottomsupx]

how about WRINKLIES ?

[pepa007]

They're really dumb. They can validate every single of their steps just by looking at Nick's face - so much to read there. If only they were looking...

[pepa007]

"...to help your brain going" :D LMAO I almost fell off chair :D :D

[jackofjapan]

These guys are so dumb. Hip Replacement?

[PinkElephantTV1]

Unbelievable .. how can they be serious ...

[iBlackphone]

based on the progression of this task, I'd say suzie, jim and zoe should be fired.